Get Involved

Branding
Digital Design
Motion Graphics
Print Design
Environmental Design
Wayfinding
T-Shirts
Photography

Student Central is The University of Delaware's hub for students to network with Registered Student Organizations and discover events hosted by various clubs.

Tied to Student Central is the "Get Involved" campaign which promotes attendance to the Involvement Fair and participation with student organizations.

My objective was to create digital and print ads to support Student Central and increase student attendance at the fair, and increase participation with RSOs.

Student Central

A distinct graphic was needed for a variety of digital assets and print materials to brand Student Central and direct students to the website.

I incorporated "particle" elements from the UD brand style guide, as well as our brand fonts and colors.

Once the Student Central graphic was finalized, I used After Effects to animate the particle elements. This motion graphic was used in video ads displayed on TV screens in Student Centers on campus.

Wayfinding and
Environmental Design

I designed flag banners and wayfinding signs to help students and staff navigate The Involvement fair.

The flag banners all indicate a different category of registered student organizations.

Photography

In addition to providing branding and graphic design for Student Central and the Get Involved campaign, I also captured photos at The Involvement Fair to use for future marketing needs.

My goal was to capture the welcoming, energetic vibes of student connections, and highlight the diverse range of clubs available for students to join.

These photos were also featured on UD's Instagram accounts to celebrate the event's success.

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Display Banners

I answered a request to create large hanging banners which would further promote Student Central and the Get Involved campaign.

"Find your community" is an added tagline provided by the requestor to promote involvement.

These banners were designed to match stylistically with the Student Central "particles" featured in the wordmark I first designed.

T-Shirts

T-shirts were needed for staff and students working at the fair. These were designed to be easily read and identifiable to students seeking help from the "Involvement Specialists"