Print and Digital

Digital ads
Posters
Social Media
Wordmarks
Icons
Branding
Marketing

A variety of print and digital materials are consistently developed and updated to support the programs, services, initiatives, and events for the Division of Student Life at the University of Delaware.

Each design featured here follows UD's brand style guide which specifies fonts, Blue and Gold colors and graphic treaments which should be used across all deliverables.

Voces de la Gente

In celebration of Latine & Hispanic Heritage Month, Student Diversity and Inclusion at The University of Delaware hosts Voces da la Gente: an annual cross-cultural showcase that demonstrates the power of intersectional alliances and the beauty of coming together. Photos from the previous year's event were used to create digital graphics.

Quizzo

Quizzo is a weekly trivia series at The University of Delaware's Student Centers and offers students free food and fun prizes. I took inspiration from both retro game shows and modern trivia events to create a new wordmark for the program, and designed a tabletop cover and table display to be used by staff at the event. An additional retractable banner was designed to display at Student Centers which would include Quizzo amongst other programming.

Native/Indigenous
Heritage Month

The University of Delaware celebrates Native American Heritage Month every November. To create these graphics, I borrowed elements from the clothing worn during performances at UD's 2nd Annual Native American Powwow which included drumming, singing, dance and storytelling. I also took inspiration from designs featured on garments worn by Delaware's indiginous tribes, the Lenape and Nanticoke.

USC-SDI-Inter-Tribal Powwow-ME-051323-040.jpg

Tips for Recovery
Awareness

The Student Wellness requested a uniquely sized printed poster to display ocampus which promote tips for recovery awareness. This poster highlights mindful techniques for students to consider when addressing others who may have a variety of issues, such as alcohol or drug use, eating disorders, mental health struggles, gambling, gaming and more.

In addition to the poster, digital graphics were developed and shared on Student Life's Instagram account.

The colors, fonts and logo and graphic elements are all in adherence of the branding style guide of The University of Delaware.

National First Generation Day

At UD, The Student Diversity & Inclusion department in collaboration with other divisional parters host events with free food, music, games and prizes to celebrate first-generation students. A key feature of the celebration is the raffle for a free cap and gown.

I developed digital assets and printed ads to promote the department's planned events and activities. These designs also adhered to the University of Delaware's brand style guide, using specified fonts, graphic elements and colors.

JUMP Leadership

The JUMP Leadership program is an overnight leadership retreat that features a high ropes course and other outdoor activites, where students have the opportunity to challenge themselves to climb to new heights with support from their peers.

For this program, I took inspiration from camping and hiking brands to stylize the "JUMP" wordmark in a way that reflects the exciting outdoor experiences and climbing challenges involved in the retreat. I also kept in mind, that the wordmark should make sense for any t-shirts, hats and name tags that might be needed for the program.

To promote registration for JUMP, digital ads and posters were developed. I incorporated photos I took of students at a very similar hosted by the department at the same location from a previous semester.